Backing teams to advance the consumer experience in sports, fitness, and beyond
MARI
A global events and experiences company building a world-class portfolio of assets across sports, art, lifestyle, and entertainment
Thrill One (Acquired by Fiume Capital)
Global leader in thrill-based entertainment
About
At Causeway, we invest in growth stage companies in sports, fitness, and related industries. We use our deep experience and networks in these spaces to be value-added partners. We have $390M in capital under management across three funds. If you think we could be a good partner for you, reach out to us at info@causeway.vc.
At the Sports Business Awards in New York, Strategic Sports Group’s investment in the PGA TOUR was named Deal of the Year
The Strategic Sports Group’s Investment in the PGA TOUR edged out other landmark transactions in claiming Deal of the Year.
The Fenway Sports Group-led team of investors completed an initial $1.5B investment to launch for-profit commercial entity PGA Tour Enterprises. That funding not only preceded a competitive restructure for the tour, but the new commercial initiative also granted equity to tour players and provided a key financial counterbalance to a potential deal with LIV Golf.
Sam Kennedy, Fenway’s CEO, admitted some surprise at emerging victorious in such a tough category.
Liberty Media buys QuintEvents for $313M
SBJ--Liberty Media has purchased more than 90% of QuintEvents in a deal that values the company at $313M. Colorado-based Liberty has a plan to capitalize on its already close relations with the highly sought-after hospitality firm, another major bet on sports and entertainment from the conglomerate that also owns F1, the Braves and SiriusXM.
Quint’s business will now be attributed to Liberty Media’s Nasdaq-traded Formula One Group stock, which was trading for $67.20 as of presstime. The sides said that F1 and Quint will remain separate companies, but that this deal will create more opportunities for Quint not just in F1 but also with other entities it has business relations with like with the NBA, MotoGP and Kentucky Derby.
Exclusive: Posh lands $37M Series B to crack the ‘what are we doing tonight?’ problem
Event platform Posh raised a fresh $37 million to solve one of the quintessential “tarpit” startup ideas: turning the “what are we doing tonight?” group chat into an actual plan.
Founded in 2019 by then‑New York University students Avante Price and Eli Taylor‑Lemire, Posh began as software they built to run their own events after getting cheated by promoters and hitting the limits of Eventbrite. “I was using Eventbrite and other products to manage events, and then realized that the technology components were missing a ton of the capabilities that I needed,” Price told Fortune. That pain point became Posh’s product: a business‑first platform where organizers, not the marketplace, sit at the center. The company is already capturing corners of the events industry which is on track to be worth more than $2 trillion by 2028.
Longtime Hollywood agent and power-broker Ari Emanuel has launched MARI, his events and experiences company, after it closed its acquisitions of IMG’s portfolio of international tennis events and art organization Frieze along with a majority ownership interest in Barrett-Jackson, a premium collector car auction and automotive lifestyle brand.
VARIETY—Emanuel, founder of and principal investor in MARI, remains chairman of WME Group (which went private earlier this year in a deal with Silver Lake) and CEO of TKO Group, the parent company of WWE and UFC.
MARI’s tennis portfolio includes two premier ATP Masters 1000 and WTA 1000 tournaments — the Miami Open presented by Itaú and Mutua Madrid Open — alongside WTA events such as the Mubadala Abu Dhabi Open, Mubadala Citi DC Open, and SP Open. It also features exhibitions such as Giorgio Armani Tennis Classic and MGM Macau Tennis Masters, as well as the management of major ATP tournaments including the Chengdu Open, Hong Kong Open, Japan Open and Rio Open.
Zwift raises $450 million for gamified fitness to cycle past Peloton
VENTUREBEAT--Zwift has raised an astounding $450 million to expand its online fitness platform for runners and cyclists in direct competition with the likes of Peloton, Apple, and others.
The money came from investment powerhouse KKR, as well as Permira, Specialized Bicycle Components’ venture capital fund, Zone 5 Ventures, and existing investors such as True (not to be confused with True Ventures, which is an early investor in Peloton), Highland Europe, Novator, and Causeway Media. One of the prominent gaming investors is Ilkka Panaanen, the CEO of Clash of Clans maker Supercell. The investment will help accelerate the development of the company’s core software platform and bring Zwift-designed hardware to market.